Statement:
NEW YORK - January 13, 2006 - Air America Radio announced today
that its flagship station, WLIB 1190 AM made impressive gains according to
the Arbitron Fall 2005 Survey. WLIB successfully increased its P12+ AQH Sum-Fall
by 23 percent (27,800 to 34,300). The announcement was made by Vice President/General
Manager of WLIB 1190 AM Scott Elberg.
Randi Rhodes, host of “The Randi Rhodes Show,” beat WABC’s
Sean Hannity in New York with a 3.3 share to Hannity’s 3.0 share in the
Men 25-54 demographic (3-7 p.m.). In addition, Rhodes beats Hannity in the
Men 25-54 (3-6 p.m.) demographic, receiving a 3.3. share to Hannity’s
2.9. Randi saw great success overall in the Fall 2005 book, with a 22% increase
in P12+ AQH (50,100 to 60,900), a 6% increase in A25-54 AQH (32,900 to 34,900)and
an impressive 59% increase with Men 25-54 (17,800 to 28,300).
“The Al Franken Show” also showed strong signs of growth according
to the Arbitron Fall 2005 Survey. For Persons 12+ he increased his AQH by 56%(47,700
to 74, 600); increased his share from a 1.4 to a 2.3; and increased his TSL
by 53%. In the key demographic 25-54 “The Al Franken Show” increased
its AQH by 36%(32,600 to 44,400) and also went from a 1.7 share to a 2.4; the
show’s TSL received a 32% increase.
Al Franken beat WOR’s Bill O’Reilly’s AQH/Share and TSL
with P12+, A25-54 and M25-54 for his overall show and for their shared hour.
12n-3pm, Al achieved a 2.4 Share with A25-54, where O’Reilly’s
affiliate WOR-AM achieved only a 0.8. With Men 25-54, WLIB also outperforms
WOR with a 4.0 Share vs. WOR’s 0.4 Share. During the overlapping hour
of 2pm-3pm, Franken reaches a 2.3 share with Persons 12+ where O’Reilly
earns a 2.1. With Adults 25-54, Franken again has a 2.3 share, O’Reilly
only a 0.8. Franken also defeated O’Reilly in TSL and Cume, with 1hr
higher A25-54 TSL, nearly double A25-54 Cume (74400 vs 38400), and more than
twice O’Reilly’s TSL and Cume with Men 25-54.
Franken also had 1 hour higher TSL than Rush Limbaugh’s show heard on
WABC with P12+ and 1 hour 45m higher TSL than Rush with A25-54.
“Our fall success is due in large part to the hard work and efforts
of our entire organization,” said Elberg. “Our exclusive place
in the NY radio market has allowed us to reach an audience that has been underserved.
I’m confident that we will continue to grow as we serve our audience
and continue to deliver results for our growing number of advertisers. “
Highlights for WLIB 1190 AM Arbitron Fall 2005 Survey include:
Persons 12+ (MSu6a12m):
- 17% Increase in Share Sum-Fall (1.2 to 1.4)
- 22% Increase in TSL Sum-Fall (9h to 11h)
Adults 25-54 (MSu6a12m):
- 7% Increase in Share Sum-Fall (1.4 to 1.5)
- 12% Increase in TSL Sum-Fall (10h30m to 11h45m)
About Air America Radio
Air America Radio (AAR) is the national progressive entertainment talk radio
network. AAR is broadcast in top U.S. markets, and since the network’s
launch on March 31, 2004, listeners have had access to the network’s
programming via live Internet streaming on www.airamericaradio.com, XM Satellite
Radio Network and is currently on 85 stations nationwide. The network’s
on-air personalities include today’s top political and popular satirists,
commentators, and activists.